The OXO is SCAA-certified, so we knew going in that it would heat water to the right temperature range and let coffee brew for the right amount of time. But what really sold us on the OXO was how its scrolling dial made even that customizable. Assuming you want to bring the extraction down a touch for lighter, subtler coffee, you can lower the water temperature with a twist of the dial. Likewise, if you want a slightly more robust aroma from your brew, you can increase the water’s temp the same way.
The impact of science and technological advances as a motif in post-war design was eventually felt in the manufacture and marketing of coffee and coffee-makers. Consumer guides emphasized the ability of the device to meet standards of temperature and brewing time, and the ratio of soluble elements between brew and grounds. The industrial chemist Peter Schlumbohm expressed the scientific motif most purely in his "Chemex" coffeemaker, which from its initial marketing in the early 1940s used the authority of science as a sales tool, describing the product as "the Chemist's way of making coffee", and discussing at length the quality of its product in the language of the laboratory: "the funnel of the CHEMEX creates ideal hydrostatic conditions for the unique... Chemex extraction." Schlumbohm's unique brewer, a single Pyrex vessel shaped to hold a proprietary filter cone, resembled nothing more than a piece of laboratory equipment, and surprisingly became popular for a time in the otherwise heavily automated, technology-obsessed 1950s household.